A practicing board certified dermatologist and mom of three, Virginia had difficulty finding the sun protective clothing that would allow her to chase her littles around outdoors without sacrificing her sense of style. Thus, the idea for Lolima was born. Lolima is named for Virginia's three children (whose middle names are LO-uise, LI-nden and MA-rgaret). Virginia optimistically hopes that by the time her children are old enough to choose their own outfits for outdoors, it will be more the norm for them to have options that protect their skin while enjoying the activities that bring them joy.

Our clothing is sustainably produced using Repreve UPF 50+ fabrics. Repreve is made using high quality recycled materials, which lightens our impact on the planet. Our goal is to be better today for the good of tomorrow--for both ourselves and for our planet.